The shape of retail is changing. With malls competing for time with online shopping and a myriad of leisure activities, retailers are increasingly looking to attractions to enhance the retail experience. Interactivity, personalization and entertainment are key trends facilitated by the latest technologies. Sophisticated new experiences are creating a new kind of mall, with retail blending with entertainment to create a unique out-of-home experience: retailtainment.
Chris Grap, Mall of America, Lead Storyteller & Experience Designer
Jacqueline Flumerfelt, Design Studio Director, AOA
Charles Read, Managing Director, Blooloop, Ltd.