Nearly every digital signage deployment has the capability to accommodate advertising. Almost always, having an ad revenue model can accelerate adoption and scalability of a digital signage network. In fact, you can potentially pay for the deployment of many signage networks from the ad revenue alone – sometimes immediately and sometimes overtime. How do you calculate all of this, and how can you use this data to generate a digital signage network ROI for your client? This session will address both models of a digital signage network ROI: purpose-built and ad revenue models. Speakers: Paul Fleuranges, Chris Freeman, Stephanie Gutnik