In digital signage design, think C before D: the Consumer, their Community, places and spaces they choose Congregate and, of course, the Content that pulls them closer to any digital form factor and inspires them to Choose. Kicking off day two of D=SIGN, we’ll get inside the heads of the modern consumer, explore their values and learn to connect with them in ways that are meaningful — at every phase of the journey — from the front door to the cash wrap and back again. We’ll demystify the role of communications and how to bring clear, compelling messaging experiences at the right place and time — giving you the tools, brand language and simple constructs that will impress your customers and end users and ensure that every screen earns its right on the path to purchase. Speaker: Beth Warren