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Content generation is a constant challenge – but what if you could create a system that creates its own content? And what if the key to that content was something your client already has in spades? As a designer who works with architecture, branding, and digital installations, Mary Franck will go through the process of using a company’s own data to tell human-centered stories on epic canvases for companies like eBay and PNC Bank. The secret to her success lies the way she extracts the stories from the numbers, focuses on the emotions not the information, and brings some mystery back into a world dominated by sleek data viz interfaces. In this talk, Mary will highlight how data visualization functions in immersive environments, outlines how she translates numbers into experiences, and shows how technology is secondary to story.

Presented by Mary Franck, Senior Interaction Designer, ESI Design