Reports & White Papers
- Type: Whitepaper
- Date: November 2018
Retail stores face a never-ending series of challenges today. Online merchants with next-day delivery have cut into brick-and-mortar store sales. Traditional shopping malls are falling out of favor as merchants look to “town square” layouts to bring back customers. And those customers now have instant access to online resources to find the best price, locate a store that has the desired product(s), and compare offerings from multiple brands.
In this paper, we’ll look at five ways that retailers can put the newest generation of audiovisual technology to work and better engage customers.