Sponsored by: Kramer
Need help understanding data and how to turn that data into additional revenue? Join us in part 2 of a webinar series from Model N/Channelinsight to overcome these challenges in 2016.
Attend both webinars and learn how to:
- Articulate the value of accurate data in an indirect or mixed (direct/indirect) channel model
- Evaluate the effectiveness of your own data management solution
- Turn data into insights, monetizing channel data throughout your organization
Accurate and timely data can positively impact your revenue stream and stop revenue leakage. Learn how personas from each functional area of business can monetize data, increase revenue and decrease program costs.
End customer data is a form of currency that is exchanged between the channel partner and the manufacturer. In exchange for the privilege of selling the manufacturer’s goods and being an approved resale partner, one of the ways a channel partner pays the manufacturer is in information: customer information.
The sharing of this data becomes an economy where information is the currency. To maximize its value, the manufacturer must first transform the data in to consumable information for business leaders and then apply it to as many business problems as possible.
Michele McCarthy (BA, B Ed, MBA), Strategic Accounts, Model N
Michele is passionate about maximizing the channel model both for manufacturers and their partnerships that bring finished goods to market. She has the unique perspective of both customer and channel professional. As Senior Manager of Telehealth, she worked with partners and manufacturers to create solutions to complex AV problems in health care. As Director of Partner Management and Operations at SMART technologies she knows firsthand the power data can bring to making intelligent business decisions. Her interest in data grew during her recent MBA program which led her to join Model N, a revenue management company that helps companies maximize their channel model through data intelligence and revenue optimization.
Turn Data Into Insights
Need help understanding data and how to turn that data into additional revenue? Join us for parts 1 and 2 in a series from Model N/Channelinsight to overcome these challenges in 2016.
Channel Data Management Part 1: Solving Channel Myopia