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There's an exciting revolution in customer communications. Customers and prospects respond in a positive way to memorable experiences. Activations using digital technologies like virtual reality, augmented reality, mixed reality and immersive experience have proven successful in consumer-facing scenarios including museums, themed attractions, arenas, and hospitality or entertainment venues. The wow factor engages visitors and creates an impression that lasts, building a powerful differentiator for the venue or the brand. Now, businesses are recognizing the potential benefits of creating memorable experiences like this. Proven, cost-effective technology can deliver immersive experiences in smaller spaces such as briefing centers, conference rooms, training centers and lobbies. The session will share best practices to: 
* Identify immersive experience use cases 
* Develop a business case 
* Identify suitable spaces 
* Determine IT and skills requirements
* Plan format and content
* Develop an implementation plan