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How an organization creates a strategic plan for digital signage will lay the foundation for success or failure. The goal of this presentation will focus on developing the right strategic plan, how the plan is measured, and how to deliver ROO/ROI to the intended audience. Focus will be placed on measurement tools and planning tools that are needed in order to be successful. Viewers will gain:
* Understanding of how to develop a strategic plan and what tools are needed to measure and define the success or failure of the project
* Understanding the ROO and ROI conversation and how each helps in defining the success or failure of the project
* The sense that ROI and ROO are personal. They should be your litmus test into making the right decision for digital signage implementations.