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Experience is the new AV – and for good reason. As clients have shifted spend on equipment to spend on experiences, solutions have shifted to focus on humans instead of machines. Experience means many things to many people. Yet the impact of experience design is undeniable. We will start with defining experience – what is means to users, brands, and technologists. Then, attendees will provide their own input on the experience they are seeking from TIDE. These criteria will be used to measure our progress throughout the day as we seek a new understanding of the unique value of AV technology in delivering new experiences.

A discussion with Ryan Howard, Principal - Storied Systems