While networking remains relegated to mostly remote and virtual means these days, our on-screen personas matter even more. And as professional colleagues get a glimpse of each other’s personal lives in video meetings, it might be the perfect time to think about working on your branding. As many seek new work opportunities, how can the thoughtful design of your online and social media representation help to create new connections and build your business? What are the ways that your personal style can become a brand that makes you memorable? Can the principles of experience design apply to ourselves?

Now that we consume everything through a screen, it’s time we looked at experience design from a new angle — our online persona. TIDE Generator Host Kirsten Nelson talks with guests Rainy Fu, Art Director and Founder of Design Never Sleeps, Chris Neto, Market Development Manager with Starin, a Midwich Company and Hanane Abdalla, Audience Engagement Manager with AVIXA about branding design and the many ways to make ourselves memorable online — in a good way.