Digital signage touch points enable transport operators and consumers to inform, guide and entertain in platform agnostic customer journeys. The session presents typical transportation use-case, explains value-add to transport authorities, carriers and consumers, and focuses on finding the right solutions and back-end systems. Presented with Invidis Consulting.
This session will cover:
* Challenges with mixing flight information displays and advertising (DooH).
* Cultural Pitfalls and multi-language content concepts.
* Platform agnostic wayfinding concepts and the role of digital signage.
* Other applications such as waiting time panels, media-facades, video-art, and emergency communications.
Presented by Florian Rotberg, Managing Director, Invidis Consulting GmbH