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To deliver a curated retail experience, the Carousel @ Bloomingdale's featured floor-to-ceiling video walls that immersed shoppers in a thematic visual landscape. In partnership with digital design firm Float4, Bloomingdale's created a new pop-up experience within its flagship store on 59th Street.
Alexandre Simionescu, Principal & Creative Director, FLOAT4 / Realmotion
Carly Hagedon, Managing Editor, VMSD Magazine