Experience designers and a major brand client provide an in-depth look at the full 360 degrees of production. Starting with the Front 180 of the audience experience, the session will highlight the new benchmarks for live events. This includes a look at audience expectations, immersion, experiential elements and innovative storytelling formats. Then the session turns to the Back 180 of the behind-the-scenes. What makes the production possible backstage? Discussion of modern agency and client collaboration, key roles, tools and technologies, and selling up to execs.

Presenters:
Glenn Abrams, Executive Producer, Left {Brain} RiGHt!
Julio Campos, Founder and Executive Creative Director - CCW