It seems that no surface is left untouched by video at the Wells Fargo Center in Philadelphia, which animated four stories’ worth of atrium surfaces with 10,500 square feet of new LED displays in the fall of 2017. Owned by video giant Comcast Spectacor, it only makes sense that the 20,000-seat arena has implemented an ever-expanding array of video displays on every surface, inside and out.
Within the bowl, the Wells Fargo Center has been experimenting with on-court and on-ice projection since those large-scale video productions were in their most nascent forms. (If you want to get nostalgic, check out this 2008 clip of early large-venue on-ice projection at a Philadelphia Flyers game.)
Writing about the new atrium displays that came with the arena’s renovation this past fall, I heard that there was some new on-ice HD projection mapping happening inside the bowl as well. Now we have the details of that project, which was installed by Riverfront AV.
The dazzling new show’s 4K content is delivered via single-fiber PureLink transport to eight 30,000-lumen Barco laser projectors. Now it looks like the on-ice video is so captivating, hockey fans can’t put their phones down to stop recording even for a second. Now that’s some sharable fan engagement, alright. They shoot, they score?
Kirsten Nelson has written about audio, video and experience design in all its permutations for more than 20 years. As a writer and content developer for AVIXA, Kirsten connects stories, people and technology through a variety of media. She also directs program content for the TIDE Conference and Technology Innovation Stage at InfoComm. For three years, she also created conversations around emerging media and experiential design at InfoComm's Center Stage. Prior to that, Kirsten was the editor of SCN magazine for 17 years.