January 21, 2016
by Jennifer Davis
We all know that consumer devices have taught people to touch displays. They are no longer just output devices; they are input devices. And the popularity of large-format touch displays and videowalls is undeniable in the market. And now, we know another benefit of this market adoption: It delivers the message better.
Researchers at Neuro-Insight have found that messages get a 25-percent better emotional response when people have to interact with content. They remember interactive ads 29 percent better. The link between the brain and muscle has long been documented in psychology and physiology fields, where the tie between movement and mood has been well established. But even the non-aerobic activity of touching, swiping, zooming and navigating can have a similar effect, helping to imprint the content deeper into the memory for future recall.
This is great news for advertisers who want higher engagement with their brand and to build loyalty among their customers. This is great news for teachers or trainers who are implementing touch systems in the classroom.
Have you had experience implementing touch displays? Share your thoughts below.