As audiovisual infuses hospitality design, soundtracks take on fresh meaning. Whether a brand connects with guests through video or audio, cohesive technology integration helps cement relationships.
Hospitality designers are becoming increasingly sophisticated in the way they integrate audiovisual technologies into their spaces. And at a time when many hotels are implementing innovative visuals to engage guests – the interactive video wall conceived by creative studio Float4 at the Hotel Sofitel Baltimore in Paris, or the gesture-based, virtual concierge at Marriott’s Renaissance New York Midtown – others are reimagining sound as a way of activating memorable spaces.
“Background music has been placed in the same realm as design. It’s left the world of afterthought and become something that actually gets planned,” says Jared Dietch, a specialized curator and music service provider who works with large bands and boutiques. “If you ignore music, it’s affecting every other design decision that’s made.”
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