September 9, 2020 by Sean Wargo

Retail digital signageIt is hard to imagine a worse time for brick-and-mortar retail. Already challenged with diversifying against an e-Commerce alternative, stores have now lost their one remaining hook as shoppers are unable or unwilling to venture in. For many consumers, this desire may be slow to return as they remain fearful of exposure to the COVID-19 virus.

Certainly, retail performance has ticked up in recent months as economies reopened, but this comes off a low base and reflects a significant amount of online activity. What are local stores doing to stay viable? The answers were there pre-pandemic and are now on a rapid acceleration curve.

Read full article on retail TouchPoints.

About Sean Wargo

Sean Wargo is Senior Director of Market Intelligence for AVIXA. He is responsible for helping AVIXA realize its strategic goal to become the authoritative source for market intelligence in the AV industry through data capture, analytics expertise, insight delivery, and world-class market research.  Sean was formerly the Vice President of Research at BDS Marketing, LLC and Director of Industry Analysis at the Consumer Electronics Association.