July 7, 2020 by Allison Tardif

Hotel LobbyHow will you feel the next time you walk into a hotel lobby? Nervous? Unsure how to social distance? Soon, hotels will likely need to address the concerns of returning customers, as states and airlines reopen. I recently spoke with Jeff Mikes, business lead at experience design studio Second Story, to learn more about his team’s work in this area. Mikes explained that, despite the many live events and experiences that have recently gone digital, people still have an emotional and spiritual need to gather in groups and to see new things through travel. 

As the hotel and hospitality industries start welcoming guests back into their properties, their operations have to adapt to the new reality of a world facing a potentially long recovery from the novel coronavirus COVID-19. Technology, especially innovative zero-touch solutions, will be a critical component of adapting these spaces.  Experience design firms, audiovisual technology providers, and hotels will need to collaborate on designing the future of hospitality spaces.

Read the full article on Hotel Management International

About Allison Tardif

Allison Tardif serves as Industry Advocacy Manager at AVIXA, the Audiovisual and Integrated Experience Association, where she leads AVIXA’s efforts and initiatives to raise awareness of the power of AV in dynamic markets such as higher education, design, transportation, sports, and hospitality.