How will you feel the next time you walk into a hotel lobby? Nervous? Unsure how to social distance? Soon, hotels will likely need to address the concerns of returning customers, as states and airlines reopen. I recently spoke with Jeff Mikes, business lead at experience design studio Second Story, to learn more about his team’s work in this area. Mikes explained that, despite the many live events and experiences that have recently gone digital, people still have an emotional and spiritual need to gather in groups and to see new things through travel.
As the hotel and hospitality industries start welcoming guests back into their properties, their operations have to adapt to the new reality of a world facing a potentially long recovery from the novel coronavirus COVID-19. Technology, especially innovative zero-touch solutions, will be a critical component of adapting these spaces. Experience design firms, audiovisual technology providers, and hotels will need to collaborate on designing the future of hospitality spaces.
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