Jason AntinoriFor Canadian AV designer Jason Antinori, CTS®-D, a volunteer opportunity with AVIXA as a subject matter expert back in 2011 led to him becoming a vital international voice within AVIXA’s Standards Group.

After college studies and earning a diploma in audio engineering, Antinori began his career working at an IMAX theater, rising through the ranks from projectionist to running a national technology division of a large cinema chain in Canada. When digital cinema hit, he got the AV design bug. After a 10-year run in the cinema world, he studied for and received his CTS® and transferred his skills to Canadian telecom company TELUS, working as part of its national design team. In 2012 he earned his CTS-D. While a typical day might involve client meetings, needs analysis and procedures, developing designs, and assembling quotes and presentations, most days present some kind of challenge.

This Toronto-based design specialist, who works in pre- and post-sales videoconferencing, cloud-based conferencing, and digital signage for TELUS, is a member of AVIXA’s Standards Steering Committee.

“The presence of standards adds a level of professionalism to our work,” says Antinori. “They provide end users with a benchmark, where they get what they expected and can test and verify that what’s being installed and what they’ve purchased is exactly as described.”

Antinori is currently part of the task group developing a standard for audio-spectral balance. “At first, I didn’t know much about standards development and it was both an intimidating and humbling experience being among these very well respected people in the AV industry, with more than 100 years of experience between them.”

Standards allow him and his company to provide consistency to customers, which gives them the edge over their competitors.

“We can analyze a client’s present and future needs and create very specific room designs for them, and can turn around the presale process much faster. A client is able to specify exactly the kind of room they want and know that they are getting a standard quote with standard hardware and a room performance that satisfies all the requirements for the standard.” Once the room is up and running, explains Antinori, because everything is so well documented, AV personnel can respond to any problems and address failures quickly and efficiently. “Some see it as adding work, but it always adds value. Working within the standards separates great AV companies from just good AV companies,” he says.

His fluency with standards recently led to a big win for his company in re-signing a key client. Antinori used the Audiovisual Systems Performance Verification as an example to show how he and his team could create a room to satisfy all requirements of the standard. Very fitting for someone who has had a hand in raising the bar for the AV industry through standards development.

Check out one of Antinori’s projects that earns bragging rights: the 78,000-square-foot Sport Chek/Atmosphere store in Edmonton, which features 470 HD LED displays and more than 1,200 square feet of digital projection. The project, and a similar install in the Toronto Sport Chek store, earned Antinori and his team the 2014 Best Retail Digital Signage Award and 2013 Screenmedia Integration Award from the Digital Screenmedia Association, and the 2015 Chief Manufacturing Installation Award.


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