AVIXA’s Experience Event at the Mercedes-Benz Stadium in Atlanta in March brought together a panel of experts who developed and executed the AV systems creating one of the most technologically advanced stadiums in the world. Cindy Davis of customMedia.co moderated the panel conversation with Dean Brantly, IBM Sports & Connected Venues Executive IT Specialist; Ben Dolinky, Mercedes-Benz Stadium Video Engineer; Brian Emerson, Barco Regional Sales Manager Southeast; Doug Stancil, Baker Audio Visual Engineering Director; Tom Sullivan, Diversified Managing Engineer; and Curtis Walker, Dimensional Innovations Technology Director.

The panelists discussed the challenges they faced, from environmental issues to developing the first of its kind, large-scale IP-based audio and video installation.

Key takeaways for attendees included:

Key Takeway: If You Create the Fan Experience, They Will Come

Stadium View | Barry Grossman Photography Credit: Barry Grossman Photography, @Grossmanphoto, www.grossmanphoto.com

Read the Commercial Integrator full take: How Atlanta’s Mercedes-Benz Stadium Delivers an Immersive AV Experience Sports Fans Expect

Fan Experience | Twitter

IBM, Baker Audio Visual, and Diversified worked together to develop not just leading-edge technology, but systems that had not existed. One of the key strategies to success was creating an offsite lab environment where systems were simulated for testing before implementation.

Read the details from IBM on The Future of the Fan Experience through cloud, infrastructure and mobile apps.

Cindy Davis | Twitter

The combined result brings that technology directly to the fans and the teams. Danny Branch, CIO of AMB Sports & Entertainment, noted the importance of technology in driving attendance at the Mercedes-Benz Stadium.

Craig MacCormack | Twitter

Curtis Walker of Dimensional Innovations led the team that designed and implemented all the sponsor activations within the stadium. He discussed the need to create a unique fan experience around the brand, rather than just being an advertising opportunity for the sponsor. Each sponsor activation was developed with the fan interaction in mind to promote a specific feeling, while maintaining a cohesive design for the stadium.

Cindy Davis | Twitter

Join us at the next Experience Event at T-Mobile Arena on September 26 in Las Vegas. Visit avixa.org/vegas to learn more and register.

This event was incredible! Thank you @AVIXA for putting together this event that allowed people a special inside look at the sports and entertainment icon.

Baker Audio Visual

I really enjoyed the panel of tech experts that spoke immediately after lunch in the Suntrust Club. It was interesting to learn about the vision, the execution of that vision, as well as the challenges that affected the project and how they were overcome.

Stacey Campbell, Diversified

The panel discussion was fantastic. I learned a great deal about what each team experienced in order to make the stadium a great event center.

Steven McDaniel, Georgia Tech