Misunderstandings and miscommunications are a major pitfall for any business, particularly for integrators and consultants. Communication failures between end users and your staff can result in projects that don't meet a customer's needs, project delays 'while we try to figure this mess out,' or even losing customers to other integrators or consultants because you 'just don't get it.' Additionally, communication failures within an organization can result in any number of problems and cost overruns. Marketing and Sales may over-promise to end users or misstate client objectives to Engineering; Engineering may not clearly explain designs to Installers; Installers may not be able to clearly request equipment or needs from Operations, or to instruct End Users on basic operations.
All of these failures that result in customer dissatisfaction, shrinking profitability, and even lost business trace back to failures in basic communication. Different departments - even in the same industry and company - speak different languages, and our customers and end users speak different languages from us and from each other. It's a real mess. Peter Drucker once said, 'The most important thing in communication is hearing what isn't said.' Part of becoming an effective communicator is learning to recognize and read nonverbal cues from those you are speaking with, but just as important is learning to listen with the intent of understanding, rather than simply responding. This class aims to teach valuable skills that will help you translate between these languages, recognize the spoken and nonverbal cues, and reach that level of understanding.
Dawn Meade, CTS, Senior AV Architect / Project Manager, Northrop Grumman Corporation
23 October 2019-25 October 2019
Tradeshow or Conference