Date: 8/18/2020


Digital Signage Power Hour: Making Virtual Work and the Path Forward for AV Marketing

A monthly series of highly-topical digital signage conversations with AVIXA, Invidis and Sixteen:Nine. Each month Florian Rotberg, Managing Director, Invidis presents an industry update on the latest in the digital signage realm and Dave Haynes, Founding Editor, Sixteen:Nine leads a roundtable discussion for a broad cross-section of input on these topics.

COVID-19 has stopped most business travel, and postponed or cancelled everything from trade shows, conferences and showcases to in-person meetings and demos. Exhibition companies, trade organizations and vendors have turned to virtual conferences and other tools to fill the void, with mixed results.

In this special roundtable, we'll have a frank discussion with industry leaders who have tried virtual shows and conferences, to learn what works and doesn't work, look at new ideas, and talk about how to best connect buyers, sellers and business partners until the pandemic is behind us all.

davehaynesDavid Haynes
Founding Editor

  • Dave is best known around the industry as the publisher and principal writer behind Sixteen:Nine - an online trade publication that has covered the digital signage and visual communications business since 2006.
  • 16:9 has a global readership and generates 1,000s of page views daily.
  • There are more than 7,000 posts on 16:9, and the count grows almost daily.

  • florianrotbergFlorian Rotberg 
    Managing Director
    Invidis Consulting

  • Florian founded the Invidis Consulting,a digital signage boutique consultancy, in 2006.
  • Invidis Consulting GmbH is a renowned European consulting firm for digital signage and retail technology, with expertise in consulting, research, communications and events.
  • The Munich, Germany based consultancy is also the leader in digital signage market research for EMEA, collecting and analyzing exclusive market data. 

  • annette-sandler-avixaAnnette Sandler
    Director of Content Development 

  • Annette has worked in live events for over 10 years delivering creative, connected experiences.
  • As the Director of Content Development for AVIXA, Annette curates in-person and digital content that shines a spotlight on the power of AV technology and integrated experiences.
  • Most recently, Annette produced content for the first-ever virtual InfoComm show – InfoComm 2020 Connected – June 16-18, bringing together AV professionals from around the globe to learn about the latest products from top manufacturers, tune into keynotes and presentations on trends in technology and markets, and forge new relationships.

  • nicolas_meyer (2)Nicolas Meyer
    VP of Marketing and Channel Management 

  • Nicolas Meyer is a Marketing and Channel Sales Executive with over 15 years of strategic and operational experience. 
  • After having held several positions in North America and in Europe in the Automotive sector, Meyer is contributing to the development of SpinetiX since 2014. 
  • In his VP Marketing and Channel Management role, he is driving channel management, marketing and sales operations activities to reinforce SpinetiX leadership position in the global digital signage industry.

  • Melody_CraigmyleMelody Craigmyle
    VP of Marketing and Communications 

    Almo Corporation 

  • As Vice President of Marketing and Communications for Almo Corporation, Melody’s primary role is to link all Almo Corporation divisions within an ecosystem of marketing resources to help business partners grow. 
  • She is in charge of all marketing, branding, promotion and education activity as it pertains to each business division within Almo Corporation, including Professional A/V, Major Appliances, Electronics and Premium Appliances. 
  • Melody is an elected volunteer member of the AVIXA Leadership Search Committee to find talented volunteers to serve the association. 
  • Prior to Almo, Melody was Vice President of Marketing for Electrograph Systems and Vice President of Marketing at Avatech Solutions. 
  • She holds a Master of Arts degree in Communications from Regent University and a Bachelor of Arts degree in Communications and French from the University of Kentucky. 

  • Sukhmani MohtaSukhmani Mohta
    Director of Marketing and Enablement 

    Samsung Electronics America 

  • Sukhmani Mohta is the Director of Marketing and Enablement, responsible for leading Samsung’s Display Division’s Marketing organization.
  • Sukhmani’s responsibilities span end-user marketing, channel marketing, events, marketing operations, training and enablement for Samsung’s broad Display portfolio of digital display signage, LED and monitors.
  • She has more than 15 years’ experience in the IT, telecom and electronics industries.
  • Sukhmani holds a bachelor’s degree in Economics from Delhi University and an MBA from Cornell University.

  • Ashley_FlaskaAshley Flaska
    Senoir VP of Marketing 


  • A 20-year industry veteran, Ashley Flaska is Senior Vice President of Marketing at Stampede, the global leader in value-added distribution, where she manages all marketing, advertising, digital, events and public relations for more than 250 vendor partners throughout North America, Latin America and the APAC regions.   
  • Prior to Stampede, she served as Vice President of Marketing at NEC Display Solutions.

  • Geoffrey_BessinGeoffrey Bessin
    CMO & Platform Evangelist

  • Geoff has held CMO and Platform Evangelist positions at Intuiface for the past 8 years.
  • He's a specialist in interactive digital content for physical spaces, including its adaption to verticals and environments.
  • He has developed, hosted, and participated in numerous webinars and virtual conferences, including the upcoming Intuiface Virtual User Conference, scheduled for October 2020.



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