"In the reviews, [museum] guests consistently cite the projection mapping show as something new and spectacular."
How are public spaces changing to incorporate experiential technology?
We created a projection mapping installation in Redwood City, California, called “Magic Lantern 3D.” The client wanted a unique experience to draw residents and tourists to the downtown retail, dining, and entertainment establishments during the week. “Magic Lantern 3D” is an outdoor projection mapping show that runs each week, year-round. The show started in 2015. Over the course of a few years, we created five shows for them to rotate. The opportunity to see something new continues to draw people to see the projections, and to enjoy the downtown area.
What are some new ways you’ve seen audiovisual and interactive technologies used to create a sense of a “destination”?
We have clients who see a projection mapping feature as a unique add-on to mainstream attractions. For example, we created a 15-minute projection mapping feature for Selfieville, an experiential museum in Monterey, California. The client wanted to differentiate its selfie museum from all of the others that have popped up in recent years and saw projections as a unique draw. In the reviews, their guests consistently cite the projection mapping show as something new and spectacular.
How do you build solutions that avoid obsolescence as technology changes and morphs?
Because our medium is digital, we look at many of our permanent installations as a growing library. The projection-mapping show at Selfieville currently has one 15-minute long show. However, over time, we will add additional shows that rotate, and even seasonal and special event shows that align with the client’s growing business. Many of our permanent installations rotate their content seasonally to offer new experiences. We believe that good design and experiences transcend technological trends.
Bart spoke at TIDE 2019 about his projection mapping at the California Science Center on the iconic Space Shuttle Endeavour. In celebration of the annual Discover Ball fundraiser, BARTKRESA studio transformed the shuttle and the surrounding pavilion into King Tut’s tomb creating an extraordinary experiential art exhibit.