Digital Signage

Digital Signage

The perfect intersection of AV, IT and content, digital signage is a powerful tool that informs, educates, entertains and communicates, across many markets. Whether you work at an integration company, a retailer, a higher education institution or an agency, AVIXA has the insights into digital signage that you need. Explore these resources to find case studies, business opportunities, the latest technology and more.

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Article

Metrics that Matter: Optimizing Digital Signage to Increase Gains

By Iulia Popescu

There are a growing number of people who want to understand more about the actual, quantifiable impact of their digital signage. By utilizing sensors with digital signage, a world of analytics unfolds.

Article

LED Displays: Delivering on Expectations

By Jacob Palalay

The InfoComm Technology Innovation Stage will feature experts from Samsung that will show you how Samsung helps its customers create dynamic displays and content. Learn about use cases, install opportunities and common pain points.

Article

Get Ready For D=SIGN Conference at InfoComm 2021

By Lauren Moore

InfoComm is upon us, the show is happening as planned and the Digital Signage Federation is thrilled to be bringing you the 2021 D=SIGN Conference.

Article

Digital Signage Sessions at InfoComm 2021: Showing the Way to the Future

By Marcella Walsh

From applications such as wayfinding, virtual receptionists, and communicating safety measures, to new touchless solutions such as voice control & gesture commands, digital signage will bring us to the future in an immersive & entertaining way. At InfoComm 2021, we'll have a program called D=SIGN dedicated to digital signage. Read about some of the sessions.

Article

Workplace Digital Signage Is Hot, But The Opportunity Is NOT Just In Offices

By David Haynes

The workplace has turned into one of the most actively pursued vertical markets in digital signage - right up there with retail and Quick Service Restaurants. But that focus among companies has almost entirely been on the office when behind the scenes and production environments may actually be the bigger opportunity.

Video

Don't Be Fooled Again | AV Trends

Looks can be deceiving and so is this new trend. By applying anamorphic illusions to digital displays, we can trick the viewer into thinking of a 2D video turning 3D as if they are coming towards you. They leave audiences in awe and intrigue at the same time.

Article

Jose Mozota on Why AVoIP is Key to Growth Potential

By Sam Molineaux

In partnership with AVIXA®, AV trainer Jose Mozota, CTS®-I, has developed a series of 23 bite-sized lessons on the topic of AV over IP (AVoIP).

Article

Large Format Display Touchscreens Gain Interactive Signage Solution Market Share

As face-to-face interaction becomes less of a priority in the marketplace, organizations of all types are reconsidering the ways they communicate with their customers. In many cases, they’re incorporating large-format displays to accomplish the task.

Article

The Need for Change in Our Approach to Sales

By Jonathan Brawn, CTS

Every year at InfoComm we celebrate AV, IT, and digital signage technologies. For decades we have focused on the technical “tools in the toolbox” for AV integrators. While this is certainly still relevant, we have left out the other part of the equation, sales and the buyer relationship.

Article

Don't Be Fooled by Fake Digital Signage. The Real Stuff is Pretty Amazing!

By David Haynes

An interesting trend is emerging in the marketing of large format display technology - projects presented on social media and other avenues as real yet only exist in virtual form. They look amazing but don’t really exist. It's all CGI.

Article

D=SIGN Power Hour: Multi-Display & Video Wall Content Creation

By Lauren Moore

July’s D=SIGN Power Hour panel addressed multi-display & video wall content creation with moderator Paul Fleuranges of the Digital Signage Federation. Experts Daniel Hurtado of Userful, Digital Signage Creative Director Jim Nista, and Bryan Meszaros of OpenEye Global.

Article

It Pays to be Green: 5 Ways Environmentally Sustainable Digital Signage Can Improve an Organization's Bottom Line

By Joey Davis

Digital signage is not only more effective at messaging than its static paper counterpart, it's also more environmentally sustainable. See 5 examples here.

Article

New Revenue Forecasts From AVIXA Reveal 5-Year Positive Outlook

In a time when the future prospects of any sector appears to change daily, AVIXA is out with real actionable intelligence for the AV industry and the news is good.

Article

Four Emerging Technologies Will Help Retailers with Post COVID Evolution

By Lauren Moore

Retailers hit by COVID-19 have accelerated their digital transformations by enhancing operations both online and at their brick-and mortar stores. Here are the emerging technologies that made it happen.

Article

D=SIGN Power Hour is Your Ticket to All Things Digital Signage

By Joey Davis

As we anxiously await the sixth installment of the D=SIGN Power Hour, an informative discussion on integrating and networking multiple displays, here's a look back on the ground we've already covered on the topic of digital signage.

Article

A Look Back at 2020's AV Experience Award Winners

By Joey Davis

As the deadline to enter this year's awards approaches, here's a look back at the stunning projects that took the top prizes in 2020's AVIXA AV Experience Awards!

Video

Strategy Is Key When It Comes To Digital Signage | AV Trends

Flashy digital signage can be eye-catching to the average consumer, but sometimes it can overshadow the product if not implemented correctly. Here are some strategies you can practice to keep your products and messages in focus.

Article

Digital Signage: Even Eye Candy Technology Can Be Effective When There's a Strategy Behind It

By David Haynes

For digital signage, there can be a fine line between technology that's not much more than eye candy, and something that's useful and appropriate to the application.

Video

Creating a Temporary Workaround in the Digital Signage Industry l AV Trends

The global pandemic affected businesses all around the world in 2020. The demand for Digital Signage increased but that led this area to experience some hardships. Visit AVIXA.org for the full article: https://www.avixa.org/av-topics/articles/digital-signage-and-pro-av-face-shortages-just-as-business-returns

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