The Power of Personalization - Why AI is the Future of Digital Signage
Posted on Nov 2, 2022
Artificial Intelligence can enable optimized digital experiences and helps us to understand physical spaces in a way that is comparable to the online world. Jeffrey Weitzman, Managing Director at Navori spoke with our panel of experts – IV Dickson, Vice President, Digital Experience at SageNet; Craig Frankenstein, Director of Digital Media at AVI; Nim Halfon, Consultant at the Qt Company; and Jackie Walker, Retail Experience Strategy Lead at Publicis Sapient – to share use cases and how to solve problems with AI. Some important details to keep in mind:
- Some key performance indicators when using AI are to increase revenue, optimize margins and provide a net neutral or positive effect on speed of service
- AI can provide the data to learn who is watching, for how long and whether that led to any measurable outcome
- Most AI applications today for digital signage are optimization which makes content more contextual to an anonymous individual
View the entire conversation here: D=SIGN Power Hour: The Power of Personalization - Why AI is the Future of Digital Signage.