The Evolution of Audiovisual Experiences in Sports Venues
To get fans in the door, sports teams and venues must offer much more than a game; they need to deliver a compelling experience. New audiovisual (AV) technologies are the foundation of modern fan engagement.
Stadiums and arenas are employing massive video boards as the centerpiece of many venues, giving fans a central place to focus their attention when it’s not on the action. Video walls, ribbons and individual displays, advanced audio systems, mobile applications — even next-generation technologies such as virtual reality and augmented reality — are coming into play.
The use cases for these technologies vary just as widely. In addition to providing in-house entertainment for fans, they are used for wayfinding, advertising, digital menus, fan information, even security. The new AVIXA report, The Evolution of Audiovisual Experiences in Sports Venues, showcases the many ways sports organizations are embracing audiovisual experiences.