Streaming Platforms – A Look at How Audiences are Consuming Content
Posted on Nov 9, 2022
Everyone’s doing it, right? Streaming has become ubiquitous and so have the platforms that can be used, making it more complex to determine the right fit. You need to consider both the stream itself, but also how it’s being consumed. For our August Content Production and Streaming Power Hour, our moderator, Leon Prather, Manager, Digital Product Operations at AVIXA was joined by Kashaan Butt, Global Head of Solutions at Dreamtek, Sam Minish, VP Content Delivery at AVIXA and Alex Lindsay, Head of Operations at 090 Media to discuss these factors. Some of the main points were as follows:
- Consider your needs for control and features, and balance that with your budgetary and resource constraints
- There are basically three levels of platforms – social (low resource/low control), consumer (medium resource/medium control), and industrial (high resource/high control)
- Make sure to accommodate or account for the needs of the major stakeholder groups – internal, audience, and contributors in order to create equitable experiences, but also manage your data and the security of the information
View the entire conversation here: Streaming Platforms – A Look at How Audiences are Consuming Content.