MORE AIRPORTS EMBRACE THE POSSIBILITIES OF AUDIOVISUAL EXPERIENCES [AVIATION PROS]

AviationProsFolks keep flying. According to the International Air Transport Association, passenger numbers are expected to reach 4.72 billion in 2020, up 4 percent from 4.54 billion in 2019, which was itself a record year. As more people travel, airports around the world are reinventing themselves by using audiovisual (AV) technology as a foundational design element.

Most passengers encounter such AV installations for just moments — as they check in, run to catch a plane, buy souvenirs, grab a bite, or gather their luggage. As an example of these AV experiences, more airports are installing large video walls — sometimes behind airline counters; sometimes in security halls — to help improve the passenger journey and communicate more effectively. In fact, as many airports invest millions in infrastructure, they’re allotting more to AV technology that makes travel more enjoyable, markets a terminal’s vendors, engages the public, brands a city, conveys information, and more.

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