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News & Trends

By Marcella Walsh
AVIXA
Content Manager
With over 15 years of experience in marketing and communications, Marcella Walsh, Content Manager for AVIXA, develops both in-person and digital programs. She is always looking for new content ideas that highlight topics and trends of importance to the AV industry. Contact Marcella at [email protected] with your thoughts.
  • Understand the intended outcome or purpose of the experience upfront
  • Know your audience and the environment where the experience will exist
  • Develop the story based on the brand strategy
  • Build in time and prototypes to work through how the experience will be perceived

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Creating Immersive Experiences that Transcend the Physical

Posted on Oct 6, 2022

Immersive experiences combine technology, storytelling, and space to communicate messages, educate, or entertain. We invited Inessah Selditz, Executive Creative Director at A_DA, Alexandre Simionescu, Principal & Creative Director at Float4, and David Title, Partner and Creative Director of Bravo Media to join Bryan Meszaros, CEO & Founder of OpenEye Global, to discuss how to best approach creating experiences and the role that AV plays in the process and design. They emphasized the following:

  • Understand the intended outcome or purpose of the experience upfront
  • Know your audience and the environment where the experience will exist
  • Develop the story based on the brand strategy
  • Build in time and prototypes to work through how the experience will be perceived
TOPICS IN THIS ARTICLE

Digital Signage

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