InfoComm 2021 Will Bring the D=SIGN Digital Signage Conference to the Show

FAIRFAX, Va., July 20, 2021 – InfoComm 2021 will host D=SIGN, the digital signage conference, as two half-day programs on Oct. 26-27, 2021, at the Orange County Convention Center in Orlando, Fla. Produced in partnership with the Digital Signage Federation (DSF), the conference will explore the solutions, innovations, and big ideas around digital signage. 

Digital signage is poised for strong revenue growth, with a forecast of $32 billion in 2021, increasing to $44.7 billion in 2026, according to AVIXA’s new 2021 Industry Outlook and Trends Analysis (IOTA). The signage market had strength going into the pandemic, as display prices encouraged proliferation. This remained as pent-up demand, which will propel the solution area as the economy recovers. 

“AVIXA and the Digital Signage Federation began collaborating in 2020 to produce rich education content around digital signage which kicked off with the virtual D=SIGN conference last December,” said Brian Gorg, Executive Director of Digital Signage Federation. “We’re thrilled to host an in-person program this year for people to learn, network, and share ideas during the exciting week of InfoComm 2021”.

At D=SIGN, Laura Davis-Taylor from InReality and Jeffrey Weitzman from Navori will present the session, “Selecting the Right Technologies to Get the Metrics That Matter.” They will explore how different types of sensors can provide useful data for creating highly contextual content experiences that help increase the effectiveness of your messaging strategy. 

In addition, Rich Ventura from Sony, Nim Halfon of Quividi, and Beth Warren of CRI will present the session, “Smart Content: How to Use AI, Machine Learning, Sensors & More to Trigger Content Changes.” They will discuss how retailers are leveraging the power of AI and machine learning to analyze data from point of sale (POS), inventory management, weather, and demographic information to generate playlists of content that can drive sales.

In the session, “Why Every Digital Sign Should be Connected to the Cloud for Remote Management,” Linda Hofflander from Skykit and Alex Epshteyn from Zignage will discuss the importance for remote employees to be able to access and maintain their CMS GUI from anywhere in the world.

The conference will also feature a panel discussion titled, “Tips for Deciding Between Video Walls, LED, & Projection,” featuring experts from Legrand, Peerless AV, Snap, and Install. 

In addition, the panel discussion, “Security & Privacy – What it Means for Your Digital Signage Network,” will explore how liability and risk influences key decisions of how the network is configured and hardware selection.

On Tues., Oct. 26, industry writer and consultant Dave Haynes will host the Sixteen:Nine Mixer from 5:30 p.m. to 7:30 p.m. at the Valencia pre-function area at the Orange County Convention Center. 

"The digital signage industry thrives on networking, and for more than a decade, I've organized a big cocktail party around a major trade show that gets people together to meet, chat, share ideas and start down the path of building business ties,” said Haynes. “InfoComm will likely mark the first time many industry folks have seen each other in 20 months or more – unless you count video meetings. I'm excited to make the Sixteen:Nine Mixer part of the InfoComm week experience, specifically tied to D=SIGN.”

The InfoComm 2021 trade show, open Oct. 27-29, will feature a Digital Signage Pavilion where attendees can discover the latest digital signage solutions, including content creation software, direct-view LED displays, touchscreens and interactive displays, and much more. 

Learn more about D=SIGN and InfoComm 2021 and register to attend at www.infocommshow.org

InfoComm 2021 is sponsored by Presenting Show Partner Samsung and Strategic Show Partners Blackmagic Design and Crestron. 

AVIXA is committed to the health and safety of exhibitors, attendees, partners, and staff amid the COVID-19 pandemic. The team continues to monitor recommendations from local health authorities, the World Health Organization (WHO), and the Centers for Disease Control and Prevention (CDC) for essential large group meetings and events. For the most up-to-date information on InfoComm 2021’s health and safety guidelines, visit www.infocommshow.org/health-safety.  

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About InfoComm

InfoComm is the largest technology exhibition and conference in North America focused on the pro AV industry. The exhibition is produced by the Audiovisual and Integrated Experience Association (AVIXA) and currently ranks as the 28th largest trade show in the United States by Trade Show Executive. In addition, AVIXA and its partners produce a global portfolio of trade shows and conferences, including InfoComm China, Beijing; InfoComm India; InfoComm Southeast Asia; Integrate; Integrated Systems Europe; and Integrated Systems Russia.


About AVIXA

AVIXA is the Audiovisual and Integrated Experience Association, producer of InfoComm trade shows around the world, co-owner of Integrated Systems Europe, and the international trade association representing the audiovisual industry. Established in 1939, AVIXA has more than 20,000 enterprise and individual members, including manufacturers, systems integrators, dealers and distributors, consultants, programmers, live events companies, technology managers, content producers, and multimedia professionals from more than 80 countries. AVIXA members create integrated AV experiences that deliver outcomes for end users. AVIXA is a hub for professional collaboration, information, and community, and is the leading resource for AV standards, certification, training, market intelligence, and thought leadership. Visit avixa.org.



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