iLuminate’s Miral Kotb Joins the TIDE Conference at InfoComm 2019 to Discuss Combining Technology With Performance Art

Additional Speakers Will Delve Into Other Unique AV Applications that Elevate the End-user Experience  

FAIRFAX, VA – May 14, 2019 – Miral Kotb, founder of entertainment technology company iLuminate, will offer the afternoon keynote at AVIXA’s TIDE Conference in Orlando, Fla., on June 11. Kotb will share how her personal journey as a software developer and dancer led her to create iLuminate, which combines dance, technology, and light to deliver a unique audience experience.

Now in its third year, TIDE is a conference for creators ― from design, integration, live events, architecture, and brand experience ― who are shaping the future of integrated experiences. TIDE takes place during InfoComm 2019.

“Co-inspiration is so exciting because we find new respect for what other people do,” said Kotb. “A dancer can meet a software developer and think, ‘Oh, it's all PC. I don't get it,’ and they might go their own way. But we force people from very different backgrounds together. We bring costume designers, dancers, engineers, and others to work closely together to create an unforgettable experience for the audience.”

Kotb received a degree in Computer Science from Columbia University while honing her dance skills in New York City. In 2009, she combined those two passions to create iLuminate, which mixes wearable LED technologies with choreography performed in the dark to create interactive audience experiences. iLuminate took viewers by storm in 2011 when America voted it to be one of the finalists on the hit television show America’s Got Talent. Kotb has programmed iLuminate's technology for Grammy-winning musicians Christina Aguilera, The Black Eyed Peas, and Death Cab for Cutie, and shows such as Dancing with the Stars and the American Music Awards.

Also joining the lineup of TIDE speakers is Trey Courtney, Chief Product Officer for Mood Media, an in-store media solutions company. Courtney will explore how engaging sight, sound, scent, systems, and social sharing heightens the customer experience. Prior to Mood Media, Courtney worked in a variety of product management and professional service roles at companies like Accenture and eBay.

Bart Kresa, Master Projection Designer and Founder of BARTKRESA studio, will provide the TIDE audience with a deep dive into the process of transforming the iconic Space Shuttle Endeavor and surrounding pavilion into King Tut’s tomb through the magic of projection mapping. He will share insights from the creative process; technical requirements for mapping short-term, live experiences; and how the two seemingly opposing forces of creative and technical come together.

TIDE will also feature a panel discussion about the science and creativity of surface haptics, which bring programmable textures and feelings to physical surfaces including digital displays. The panel will examine how surface haptics can cultivate a heightened level of engagement by connecting through a new dimension. Margot Douaihy, Editor-at-Large of AV Technology, will moderate the panel of experts, which include David Anderson, President and CEO of Mimo Monitors; Tosh Chiang, Manager of Exhibits & Electronics Engineering for the California Academy of Sciences; Ed Colgate, Co-Founder of Tanvas; and Gilad Kat, P&G Europe Communication Planning Director for Mediacom Tel-Aviv.

“TIDE is a forum for sharing and absorbing ways to think differently about designing experiences,” said Jeff Day, President of North of 10 Advisors and moderator for TIDE. “We’re bringing together talent from diverse walks of life that exemplify how to use technology for unique applications to create something spectacular. We want attendees to arrive with an open mind and leave excited to take chances in their creative endeavors.”

For the full list of speakers and sessions, and to register, visit

TIDE is supported by Platinum Sponsors Mimo Monitors and Panasonic. InfoComm 2019 is sponsored by Presenting Show Partner Samsung, Strategic Show Partners Blackmagic Design and Crestron, and Supporting Show Partners Epson and Maxell Corporation of America.

AVIXA™ is the Audiovisual and Integrated Experience Association, producer of InfoComm trade shows around the world, co-owner of Integrated Systems Europe, and the international trade association representing the audiovisual industry. Established in 1939, AVIXA has more than 11,400 enterprise and individual members, including manufacturers, systems integrators, dealers and distributors, consultants, programmers, live events companies, technology managers, content producers, and multimedia professionals from more than 80 countries. AVIXA members create integrated AV experiences that deliver outcomes for end users. AVIXA is a hub for professional collaboration, information, and community, and is the leading resource for AV standards, certification, training, market intelligence, and thought leadership. Visit

About InfoComm
InfoComm is the largest technology exhibition and conference in North America focused on the pro-AV industry. The exhibition currently ranks as the 30th largest in the United States according to Trade Show News Network and 28th largest in the United States by Trade Show Executive. InfoComm is part of a global alliance of trade shows, produced by AVIXA and its partners, including Integrated Systems Europe, Beijing InfoComm China, Chengdu InfoComm China, InfoComm India, InfoComm Southeast Asia, InfoComm Brasil, InfoComm Colombia, InfoComm México, Integrated Systems Russia, and Integrate.

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