InfoComm to Join With AV User Group to Promote Collaboration and Awareness Among AV Professionals and Enterprise Decision-Makers

FAIRFAX, VA, AND WEST SUSSEX, UK – APRIL 27, 2017 – InfoComm International®, the trade association representing the commercial audiovisual industry worldwide, and the AV User Group, a nonprofit organization of AV and technology managers and end users, have agreed to collaborate on initiatives to increase AV industry awareness among enterprise decision-makers and foster stronger relationships between the companies and professionals that build AV solutions and the businesses and institutions that operate and benefit from them.

As part of its strategic plan, InfoComm has made it a priority to act as a catalyst for market growth, in part by creating greater awareness of the AV industry in various customer verticals. The AV User Group represents an existing community of AV customers and decision-makers, providing a forum for the discussion of technologies, best practices and standards among AV end users.

“Bringing our two associations together is a natural way of creating an ongoing dialog about the power of AV solutions to create positive outcomes for users,” said Terry Friesenborg, Chief Global Officer, InfoComm International. “We look forward to engaging worldwide with the AV User Group to better understand and promote the implementation, trends and benefits of AV technology in a variety of organizations.”

InfoComm and the AV User Group have agreed to promote each other’s efforts in various ways, including through online resources for collecting expert insight and discussing topics of interest, and to host and/or participate in new and existing InfoComm and AV User Group activities around the world. InfoComm will sponsor and present at AV User Group events; AV User Group will work with InfoComm on networking events for end users at select trade shows.

“The AV User Group is ideally positioned to become a home for the enterprise decision-makers that InfoComm is seeking to engage through its outreach,” said Owen Ellis, Chairman, AV User Group. “With our events in London, New York, Hong Kong and elsewhere, plus opportunities to collaborate with InfoComm at the InfoComm trade show in North America and Integrated Systems Europe, we see outstanding potential for working together internationally to raise the level of conversation about what’s possible through audiovisual experiences.”

The agreement between InfoComm and the AV User Group runs through 2019.

About InfoComm International

InfoComm International® is the global trade association representing the commercial audiovisual and information communications industries. Established in 1939, InfoComm has more than 5,400 members, representing over 70,000 AV professionals worldwide, including manufacturers, systems integrators, dealers and distributors, independent consultants, programmers, rental and staging companies, end users and multimedia professionals from more than 80 countries. InfoComm International is the leading resource for AV standards, market research and news. Its training, certification and education programs set a standard of excellence for AV professionals. InfoComm International is the founder of InfoComm, the largest annual conference and exhibition for AV buyers and sellers in the Western Hemisphere. InfoComm also produces trade shows in China, Europe, India, Latin America and the Middle East. Additional information is available at

About the AV User Group

The AV User Group is a forum for those responsible for their organizations’ AV communications, including AV in meeting rooms, video, audio, data conferencing, video streaming, broadcasts, signage, presentations and collaborative technologies. The group aims to promote the effective use of AV communication technology within user organizations, and to help managers maintain the skills and knowledge they need to implement AV projects and manage service provision. The AV User Group provides a hub for AV and technology managers and their support teams through the provision of multiple interfacing platforms between the end-user community and their suppliers. Based in the UK, the group operates internationally, with meetings for users now being held in New York and Hong Kong. Additional information is available at

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