Press Room

FAIRFAX, VA – MAY 23, 2017 – What does it feel like to be an astronaut in space? Visitors to InfoComm 2017 will find out. InfoComm has joined forces with Freeman, the global leader in brand experiences, and Presenting Show Partner Samsung to create the new Immersive Technologies Pavilion on the InfoComm 2017 show floor, where attendees can experience a far-out, mixed-reality simulation, orbiting the earth at 17,000 miles per hour and touring the International Space Station.

“The Immersive Technologies Pavilion is truly ground-breaking for the InfoComm show,” said Jason McGraw, CTS®, CAE, Senior Vice President of Expositions, InfoComm International®. “What Freeman and Samsung have planned will help redefine what’s possible through audiovisual technology. There will be out-of-this world experiences, as well as augmented- and virtual-reality solutions that have very down-to-earth application to corporate, education, medical and other organizations.”

The InfoComm 2017 show takes place June 14-16 at the Orange County Convention Center in Orlando, Florida. Samsung is the official technology provider to the Immersive Technologies Pavilion.

Inside the Immersive Technologies Pavilion, Freeman will feature the Immersive Technology Experience, where attendees can explore augmented, virtual and mixed reality (AR/VR/MR) solutions in a variety of scenarios, from simulation and training, to visualization and design. Organizers will feature live demonstrations of 360-degree video streaming, as well as a multiuser Microsoft HoloLens experience exploring the human body for medical applications.

“Immersion is no longer a buzzword,” said Wilson Tang, Vice President, Digital Experience, at Freeman. “Recent advancements have made VR, AR, and MR more immersive and affordable than ever before. As a result, they’re now capturing our imaginations and transforming everything from everyday experiences to industrial design processes — and smart brands are sitting up and paying attention. We’re excited to work with InfoComm and Samsung on what will be a must-see destination at InfoComm 2017.”

Depending on the industry, on-site training can be dangerous and expensive, especially in military, energy, manufacturing, medical, construction and other markets. With AR/VR/MR technologies, companies and trainers can practice a near-limitless variety of scenarios in convenient locations, at a fraction of the cost, and without fear of injury. At the Immersive Technologies Pavilion, attendees will experience a simulated Manned Maneuvering Unit (MMU), rotating and moving through the frictionless environment of space in all six degrees of freedom, like a real astronaut.

InfoComm 2017 is presented by Presenting Show Partner Samsung, Strategic Show Partners Crestron and Blackmagic Design, and Supporting Show Partner LG Business Solutions.

The InfoComm 2017 conference takes place June 10-16 in Orlando, with exhibits open June 14-16. Registration is available at infocommshow.org.

About InfoComm International

InfoComm International® is the global trade association representing the commercial audiovisual and information communications industries. Established in 1939, InfoComm has more than 5,400 members, representing over 70,000 AV professionals worldwide, including manufacturers, systems integrators, dealers and distributors, independent consultants, programmers, rental and staging companies, end users and multimedia professionals from more than 80 countries. InfoComm International is the leading resource for AV standards, market research and news. Its training, certification and education programs set a standard of excellence for AV professionals. InfoComm International is the founder of InfoComm, the largest annual conference and exhibition for AV buyers and sellers in the Western Hemisphere. InfoComm also produces trade shows in China, Europe, India, Latin America and the Middle East. Additional information is available at infocomm.org.

Image: Immersive Technology Experience

About Freeman

Freeman is the world’s largest brand experience company. We help our clients design, plan and deliver immersive experiences for their most important audiences. Through comprehensive solutions including strategy, creative, logistics, digital solutions and event technology, Freeman helps increase engagement and drive business results. What makes us different is our collaborative culture, intuitive knowledge, global perspective and personalized approach, gained from our 90 years as an industry leader. Freeman is a family-owned company with more than 90 locations worldwide and over 7,000 employees, 2,000 of whom are located outside the U.S. For more information, visit www.freeman.com.