Global Level Up!
RU-WORTHY LEARNING RETURNS
Global Level Up!
November 30, 2021
Hosted by AVIXA®, these 1‑hour live presentations and learning sessions from subject matter experts on video, audio, and AV/IT‑connectivity are provided for free on one day - on a new exiting online platform allowing you to learn, to collect RUs and to chat with the presenters from JABRA, NETGEAR and SHURE after their presentations and even after the Q&A.
30 November | Global | In your favorite time zone
30 November | Global | In your favorite time zone
Level Up! - The Vault
While waiting for Global Level Up!, below you can still find the recordings from the 2021 Level Up! Spring edition.
April 20: Harman | April 27: Deneva | May 4: Barco | May 11: Sharp/NEC | May 18: AVIXA | May 25: Crestron
Introduction to Networking for AV
25th May
Chris Jay, Training and Curriculum Development, Crestron Europe
This is a basic introduction to networking, following on from previous Level UP courses which covered the OSI model. During this class, students will learn about the relationship between an IP-Addresses and the subnet mask and why it is significant.
The presentation will introduce the concepts of TCP and UDP communications and how this relates to AVoverIP.
The presentation will also explain the difference between unicast and multicast, along with a look into practical issues when designing an AVoverIP network. Also covering aspects such as IGMP, blocking networks and the use of PIM
to help ease network limitations and cost issues when streaming to large networks.
Learning Objectives
- Understanding IP address and Subnet masks.
- Introduction to IP Transport protocols.
- Multicast and Routing / IGMP & PIM.
18th May
Greg Jeffreys, Director & Consultant, Visual Displays Limited
Using one of AVIXA’s most widely used standards, attendees will learn about a standard’s typical structure and language and practical application, including system design and certification. In addition to AVIXA’s standards,
we will demonstrate additional standards related tools that aid in practical application.
This will be an interactive webinar so please come prepared with questions. We will also take questions during the webinar.
Learning Objectives
- Understand the basic structure of an AVIXA standard and the importance of performance standards in achieving exceptional results.
- Using the DISCAS standard, this webinar will demonstrate the practical application of a standard in the field.
- Learn about calculators (and other standards tools) as an efficient method for applying standards in the field.
Understanding Specification Sheets
20th April
Ed Jackson | HARMAN Manager Applications Team, EMEA
Steven Ellis | HARMAN Lead Applications Engineer
Ross Brett | HARMAN Principal Application Engineer
Christer Lidberg, CTS | HARMAN Senior Applications Engineer
Ben Todd | HARMAN Senior Applications Engineer
Manel Mercadal | HARMAN Senior Applications Engineer
Learning Objectives
- Understand the fundamentals and technology contained in specification sheets and use this understanding to aid you in the selection of your equipment
- Take the fundamental data from a specification sheet and design an audio system using this information
- Understand the technical terminology in a specification sheet, how it is applied to a system design and how this affects the installation and integration of the equipment into a system
How to Create Immersive Experiences Through Digital Signage
27th April
Alberto Herrero - Head of International Sales, Deneva
Learning Objectives
- What aspects should a Digital Signage solution have in order to approach a project successfully?
- Keys to choose Digital Signage software
- How to create experiences based on customer experience and sales experience through Big Data.
The true meaning of Hybrid: a massive power shift in the workplace
4th May
Laura Mills - Segment Marketing Manager Workplace - Barco
Lieven Bertier - Segment Marketing Director Workplace, Barco
Learning Objectives
- Expert and analyst views on what Hybrid Workplace is all about
- Driving employee engagement in the Hybrid Workplace
- Role of technology in the hybrid model
Human, not machine: as workflow patterns shift, how do we balance productivity with well-being?
11th May
Simon Hayes - Meeting Space and Collaboration Specialist, Sharp / NEC
Gunnar Kyvik - Business Segment Lead – Meeting & Conferencing, EMEA, Sharp / NEC
Jayne Cox - Director of human wellbeing and free-range consultancy, Fusion Spaces
Michael Cox - Director of Technical Innovation for Wellbeing, Fusion Spaces
Fraser Park - VP Strategic Alliances, UK&I and APAC, Huddly
As a new generation enters the workplace desiring a more flexible workstyle, the world’s pandemic experience has broken down the barriers to change allowing organisations to re-think workflows and redefine productivity. By embracing this new freedom, and acknowledging the challenges of home-based working, there are exciting opportunities to foster innovative lifestyle-friendly technology, blending usage across the business and the home.
Learning Objectives
- Empowering employees requires a level of trust and empathy. We explore employee and employer responsibilities and what they should expect from one another.
- Intrusion on home life can cause friction and conflict. Learn how redefining productivity and supporting more flexible workflows helps to reduce the tension.
- Discover how to gain harmonious cooperation by optimising space and technology to support holistic productivity and happy people.

Gunnar is focused on developing both hardware and software solutions alongside commercial strategies surrounding Sharp/NEC’s portfolio of products in the EMEA region. One of the major challenges that Gunnar is addressing is the rapidly evolving
demand for workflow digitisation in the corporate space, a trend which has been accelerated by the Coronavirus crisis.
Before taking the Business Segment Lead role, Gunnar worked as Business Development Manager for NEC across EMEA, and
prior to this as part of the NEC Nordic team as Channel Sales Manager.
Session:
Human, not machine: as workflow patterns shift, how do we balance productivity with well-being?

Gunnar Kyvik
Business Segment Lead – Meeting & Conferencing, EMEA, Sharp / NEC
Gunnar is focused on developing both hardware and software solutions alongside commercial strategies surrounding Sharp/NEC’s portfolio of products in the EMEA region. One of the major challenges that Gunnar is addressing is the rapidly evolving
demand for workflow digitisation in the corporate space, a trend which has been accelerated by the Coronavirus crisis.
Before taking the Business Segment Lead role, Gunnar worked as Business Development Manager for NEC across EMEA, and
prior to this as part of the NEC Nordic team as Channel Sales Manager.
Session:
Human, not machine: as workflow patterns shift, how do we balance productivity with well-being?

Session:
Human, not machine: as workflow patterns shift, how do we balance productivity with well-being?

Jayne Cox
Director of human wellbeing and free-range consultancy, Fusion Spaces span>
Session:
Human, not machine: as workflow patterns shift, how do we balance productivity with well-being?

Session:
Human, not machine: as workflow patterns shift, how do we balance productivity with well-being?

Michael Cox
Director of Technical Innovation for Wellbeing, Fusion Spaces, Fusion Spaces
Session:
Human, not machine: as workflow patterns shift, how do we balance productivity with well-being?

Session:
Human, not machine: as workflow patterns shift, how do we balance productivity with well-being?

Fraser Park
VP Strategic Alliances, UK&I and APAC, Huddly
Session:
Human, not machine: as workflow patterns shift, how do we balance productivity with well-being?

Greg is director of Visual Displays Limited (VDL), experts in displays and all aspects of projection, including projection in high ambient light. The VDL team originates from Paradigm AV (founded 1988). Greg was founder and CEO of Simulation Displays
Ltd, until its sale 2014.
Greg is a specialist consultant: on AV and related standards; projection and projected displays; immersive displays; meeting room and VC lighting; integrated meeting room design. He measures, certifies and troubleshoots
systems against standards, including AVIXA/ANSI PISCR (projected image quality) and DISCAS (image size, resolution, viewing distances and angles, content size guidance).
In 2002 Greg was appointed as visiting lecturer to UMIST, writing
the module on projected displays for a post-graduate MSc. He sat on the InfoComm board 2008 - 2013, serving as President in 2012. Greg is active in the Standards movement; serving as lead writer on PISCR ANSI Standard on projected images and
moderator for the ANSI/InfoComm Standard DISCAS task group. He is currently engaged in AVIXA’s forthcoming UX standard and developing meeting room design IP. Since 2020 Greg chairs AVIXA’s Standards Steering Committee.
In
2015, Greg received the Lifetime Achievement Award from Installation magazine and in 2020 the Outstanding Contribution Award in the AV Technology Awards, particularly for his webinars teaching standards since the pandemic lockdown began. He
teaches and presents internationally.
Session:
Standards 101

Greg Jeffreys
Director & Consultant, Visual Displays Limited
Greg is director of Visual Displays Limited (VDL), experts in displays and all aspects of projection, including projection in high ambient light. The VDL team originates from Paradigm AV (founded 1988). Greg was founder and CEO of Simulation Displays
Ltd, until its sale 2014.
Greg is a specialist consultant: on AV and related standards; projection and projected displays; immersive displays; meeting room and VC lighting; integrated meeting room design. He measures, certifies and troubleshoots
systems against standards, including AVIXA/ANSI PISCR (projected image quality) and DISCAS (image size, resolution, viewing distances and angles, content size guidance).
In 2002 Greg was appointed as visiting lecturer to UMIST, writing
the module on projected displays for a post-graduate MSc. He sat on the InfoComm board 2008 - 2013, serving as President in 2012. Greg is active in the Standards movement; serving as lead writer on PISCR ANSI Standard on projected images and
moderator for the ANSI/InfoComm Standard DISCAS task group. He is currently engaged in AVIXA’s forthcoming UX standard and developing meeting room design IP. Since 2020 Greg chairs AVIXA’s Standards Steering Committee.
In
2015, Greg received the Lifetime Achievement Award from Installation magazine and in 2020 the Outstanding Contribution Award in the AV Technology Awards, particularly for his webinars teaching standards since the pandemic lockdown began. He
teaches and presents internationally.
Session:
Standards 101

Chris Has worked in AV his entire working life, working for an AV installation company for 15 years before joining Crestron as technical support and trainer 16 years ago, he is now a full-time trainer for Crestron Europe based in the UK.
Session:
Introduction to Networking for AV

Chris Jay
Training and Curriculum Development, Crestron Europe
Chris Has worked in AV his entire working life, working for an AV installation company for 15 years before joining Crestron as technical support and trainer 16 years ago, he is now a full-time trainer for Crestron Europe based in the UK.
Session:
Introduction to Networking for AV

Alberto Herrero is Head of International Development at DENEVA, a Digital Signage company based in Spain, with more than 25 years in the industry.
Alberto is a specialist in the development of digital experiences, providing consulting and advisory services and accompanying clients in the implementation of the solutions that best suit the client's needs.
Session:
How to Create Immersive Experiences Through Digital Signage

Alberto Herrero
Head of International Sales, DENEVA
Alberto Herrero is Head of International Development at DENEVA, a Digital Signage company based in Spain, with more than 25 years in the industry.
Alberto is a specialist in the development of digital experiences, providing consulting and
advisory services and accompanying clients in the implementation of the solutions that best suit the client's needs.
Session:
How to Create Immersive Experiences Through Digital Signage

An experienced B2B marketer, Lieven has worked across multiple marketing disciplines in the technology industry. Since 2014 he has been part of Barco’s ClickShare team, responsible for all strategic marketing activities. He strongly believes in user experience, and is convinced that the way people work together is the number one competitive advantage for companies in today’s dynamic world. Lieven loves a good story, and always starts from user research to reflect on the role of technology and collaboration in the workplace.
Session:
The true meaning of Hybrid: a massive power shift in the workplace

Lieven Bertier
Segment Marketing Director Workplace, Barco
An experienced B2B marketer, Lieven has worked across multiple marketing disciplines in the technology industry. Since 2014 he has been part of Barco’s ClickShare team, responsible for all strategic marketing activities. He strongly believes in user experience, and is convinced that the way people work together is the number one competitive advantage for companies in today’s dynamic world. Lieven loves a good story, and always starts from user research to reflect on the role of technology and collaboration in the workplace.
Session:
The true meaning of Hybrid: a massive power shift in the workplace

Laura has held a variety of marketing roles in the technology industry and brings experience from both B2B and B2C practices. Having recently joined Barco’s ClickShare team, she focuses on customer demands and regional market trends within EMEA. Laura has an insatiable interest in workplace cultural change and draws on a decade of personal hybrid and remote working best-practice. She is constantly curious about the future of work and derives inspiration from collaborating with teams that transcend “cultures, time-zones and departments” to deliver customers with the experiences that fuel competitive advantage.
Session:
The true meaning of Hybrid: a massive power shift in the workplace

Laura Mills
Segment Marketing Manager Workplace, Barco
Laura has held a variety of marketing roles in the technology industry and brings experience from both B2B and B2C practices. Having recently joined Barco’s ClickShare team, she focuses on customer demands and regional market trends within EMEA. Laura has an insatiable interest in workplace cultural change and draws on a decade of personal hybrid and remote working best-practice. She is constantly curious about the future of work and derives inspiration from collaborating with teams that transcend “cultures, time-zones and departments” to deliver customers with the experiences that fuel competitive advantage.
Session:
The true meaning of Hybrid: a massive power shift in the workplace

Ed Jackson is the manager of the Applications Team and started working for HARMAN in 2013. He specialises in touring equipment supporting the JBL VTX systems and Soundcraft consoles. With Harman, he has been the lead system engineer on shows including Radiohead, Maroon 5, Foo Fighters and Guns and Roses. Before HARMAN, Ed worked as UK National Technical Lead for the Academy Music Group and Live Nation, designing and managing venues, and working on shows including Eminem, Kiss and The Prodigy.
Session:
Understanding Specification Sheets

Ed Jackson
HARMAN Manager Applications Team, EMEA
Ed Jackson is the manager of the Applications Team and started working for HARMAN in 2013. He specialises in touring equipment supporting the JBL VTX systems and Soundcraft consoles. With Harman, he has been the lead system engineer on shows including Radiohead, Maroon 5, Foo Fighters and Guns and Roses. Before HARMAN, Ed worked as UK National Technical Lead for the Academy Music Group and Live Nation, designing and managing venues, and working on shows including Eminem, Kiss and The Prodigy.
Session:
Understanding Specification Sheets

Steven started his career as a Theatre Sound Technician where he learned all the necessary skills to be successful in the many varied types of theatre production, ranging from small Plays, to large world-class Musical Productions. He worked for
many years as a FOH mixing Engineer in London’s West End and on numerous tours, as well as some Broadcast work and DVD productions.
He has worked extensively in the installation industry working as a designer, integrator, and wiring
engineer on projects ranging from small classrooms to 90k capacity Football Stadiums. His breadth of industry knowledge in multiple vertical markets has served him well since starting work at Harman in 2015.
Session:
Understanding Specification Sheets

Steven Ellis
HARMAN Lead Applications Engineer
Steven started his career as a Theatre Sound Technician where he learned all the necessary skills to be successful in the many varied types of theatre production, ranging from small Plays, to large world-class Musical Productions. He worked for
many years as a FOH mixing Engineer in London’s West End and on numerous tours, as well as some Broadcast work and DVD productions.
He has worked extensively in the installation industry working as a designer, integrator, and wiring
engineer on projects ranging from small classrooms to 90k capacity Football Stadiums. His breadth of industry knowledge in multiple vertical markets has served him well since starting work at Harman in 2015.
Session:
Understanding Specification Sheets

Ross has worked in the audio industry for 20+ years. He started his career providing sound reinforcement for major European sporting events, and later progressed as an installation and commissioning engineer. He has worked on prolific large venue
installation projects such as The O2 Arena and Olympic Velodrome, installing large-scale performance systems that also acted as compliant voice evacuation systems.
Ross joined Harman in 2012 where he now utilises his expertise and knowledge
to fulfil his role as a Principal Application Engineer focussed toward large venue installations.
Session:
Understanding Specification Sheets

Ross Brett
HARMAN Principal Application Engineer
Ross has worked in the audio industry for 20+ years. He started his career providing sound reinforcement for major European sporting events, and later progressed as an installation and commissioning engineer. He has worked on prolific large venue
installation projects such as The O2 Arena and Olympic Velodrome, installing large-scale performance systems that also acted as compliant voice evacuation systems.
Ross joined Harman in 2012 where he now utilises his expertise and knowledge
to fulfil his role as a Principal Application Engineer focussed toward large venue installations.
Session:
Understanding Specification Sheets

Christer Lidberg has a broad 30+ years’ experience in the Pro AV market, ranging from service & installation technician through various roles in system design and sales as a long time Harman distributor, specializing in professional installed audio systems and networked AV. Joining Harman in 2017 as a part of the EMEA Applications Engineering team, Christer is a certified Harman Professional trainer and an AVIXA CTS badge holder.
Session:
Understanding Specification Sheets

Christer Lidberg
CTS | HARMAN Senior Applications Engineer
Christer Lidberg has a broad 30+ years’ experience in the Pro AV market, ranging from service & installation technician through various roles in system design and sales as a long time Harman distributor, specializing in professional installed audio systems and networked AV. Joining Harman in 2017 as a part of the EMEA Applications Engineering team, Christer is a certified Harman Professional trainer and an AVIXA CTS badge holder.
Session:
Understanding Specification Sheets

Ben Todd is the most recent addition to the Harman EMEA Apps team. Ben joined having spent nearly a decade at Harman’s UK distributor Sound Technology where he headed up the technical team. Ben’s focus on system design found him working
across projects of all types, from stadia to music venues and from cathedrals to post-production studios.
Having studied music at university Ben started his professional career installing studio complexes and live sound engineering where
an enthusiasm for delivering projects that work optimally for the client is what got him started and is still his primary motivator today.
Session:
Understanding Specification Sheets

Ben Todd
HARMAN Senior Applications Engineer
Ben Todd is the most recent addition to the Harman EMEA Apps team. Ben joined having spent nearly a decade at Harman’s UK distributor Sound Technology where he headed up the technical team. Ben’s focus on system design found him working
across projects of all types, from stadia to music venues and from cathedrals to post-production studios.
Having studied music at university Ben started his professional career installing studio complexes and live sound engineering where
an enthusiasm for delivering projects that work optimally for the client is what got him started and is still his primary motivator today.
Session:
Understanding Specification Sheets

Manel started his early professional career in Barcelona as a Live Sound Engineer and has worked for the main Spanish and UK broadcasters in the Broadcast Engineering industry for 25 years including Operations, Support and Projects engineering.
Manel ran his own consultancy firm until joining Harman 5 years ago as the Studer pre-sales engineer. Manel is now a Harman Professional Senior Applications Engineer.
Session:
Understanding Specification Sheets

Manel Mercadal
HARMAN Senior Applications Engineer
Manel started his early professional career in Barcelona as a Live Sound Engineer and has worked for the main Spanish and UK broadcasters in the Broadcast Engineering industry for 25 years including Operations, Support and Projects engineering.
Manel ran his own consultancy firm until joining Harman 5 years ago as the Studer pre-sales engineer. Manel is now a Harman Professional Senior Applications Engineer.
Session:
Understanding Specification Sheets

As a specialist in meeting room and collaboration solutions, Simon is pivotal in steering Sharp/NEC’s leading position in this important growing market. Simon is primarily focused on the company’s global enterprise customers where
businesses are looking to provide a consistent user experience across their estate.
Before joining Sharp/NEC in February 2020, Simon worked for SMART Technologies where he gained a full understanding of customer need and what is driving
demand in the collaboration space.
Session:
Human, not machine: as workflow patterns shift, how do we balance productivity with well-being?

Simon Hayes
Meeting Space and Collaboration Specialist, Sharp / NEC
As a specialist in meeting room and collaboration solutions, Simon is pivotal in steering Sharp/NEC’s leading position in this important growing market. Simon is primarily focused on the company’s global enterprise customers where
businesses are looking to provide a consistent user experience across their estate.
Before joining Sharp/NEC in February 2020, Simon worked for SMART Technologies where he gained a full understanding of customer need and what is driving
demand in the collaboration space.
Session:
Human, not machine: as workflow patterns shift, how do we balance productivity with well-being?
Recordings* of the Spring 2021 Sessions
Session 1:
Understanding Specification Sheets, Harman
Session 2:
How to Create Immersive Experiences Through Digital Signage, Deneva
Session 3:
The true meaning of Hybrid: a massive power shift in the workplace, Barco
Session 5:
Standards 101, AVIXA
Session 5:
Introduction to Networking for AV, Crestron
*While recordings will still provide you with useful knowledge, only live attended sessions are eligible for RUs.
Special Thanks to the RU-Providers
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Contact Us
AVIXA Headquarters – UK
Ground Floor, Suite F
Breakspear Park, Breakspear Way
Hemel Hempstead, Hertfordshire HP2 4TZ, UK
01442 345 100
[email protected]
Recordings* of the Sessions in Fall 2020
Session 1:
Packets, Ports and Protocols: An Introduction to the OSI Model with Stuart Willcocks, Google.
Session 2:
Simplifying AVoIP Deployments – "Even my nan could do this now!" with Kieran Purdie, NETGEAR
*While recordings will still provide you with useful knowledge, only live attended sessions are eligible for RUs.