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DTSTART:20251102T020000
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DTSTART:20250301T020000
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DESCRIPTION:We call it &ldquo\;The Broken Handshake\,&rdquo\; that space wh
 ere Retail and F&amp\;B brands spend millions on high-gloss OTT and social
  campaigns to drive foot&nbsp\;traffic\, only to have the brand experience
  crumble during the "Last Mile.&rdquo\; When premium external marketing me
 ets DIY\, uncoordinated in-store digital signage\, conversion dies at the 
 shelf.This session reveals how to unify your brand&rsquo\;s voice under on
 e roof. We&rsquo\;ll explore how a strategy-first approach - powered by a 
 frictionless\, credit-based creative engine- transforms screens from "stat
 ic wall decor" into high-velocity growth tools. Learn how to protect your 
 marketing investment by ensuring your in-store experience finally keeps th
 e promises your business external ads make.In this May webinar you will le
 arn to:Audit the "Conversion Gap": Identify where disconnected messaging b
 etween external marketing and on-site signage is leaking revenue and erodi
 ng brand trust.Architect a "Strategy-First" Content Map: Discover how in-d
 epth analysis aligns digital signage with real-world business objectives t
 o drive measurable ROI and influence on-site behavior.Operationalize High-
 Velocity Creative: Learn how a unified\, credit-based solution eliminates 
 agency friction\, ensuring brand-consistent content can be deployed at sca
 le across every screen and beyond.Register Now&nbsp\;Sponsored by:&nbsp\;&
 nbsp\;CTS: 0.5&nbsp\;
DTEND:20260512T180000Z
DTSTAMP:20260513T092725Z
DTSTART:20260512T170000Z
LOCATION:
SEQUENCE:0
SUMMARY:Closing the Gap Between External Marketing and In-Store Reality
UID:RFCALITEM639142612452629571
X-ALT-DESC;FMTTYPE=text/html:<p><span style="background-color:initial\;font
 -family:inherit\;font-size:inherit\;text-align:inherit\;text-transform:inh
 erit\;word-spacing:normal\;caret-color:auto\;white-space:inherit\;">W</spa
 n><span style="background-color:initial\;font-family:inherit\;font-size:in
 herit\;text-align:inherit\;text-transform:inherit\;word-spacing:normal\;ca
 ret-color:auto\;white-space:inherit\;">e call it &ldquo\;The Broken Handsh
 ake\,&rdquo\; that space where Retail and F&amp\;B brands spend millions o
 n high-gloss OTT and social campaigns to drive foot&nbsp\;</span><span sty
 le="background-color:initial\;font-family:inherit\;font-size:inherit\;text
 -align:inherit\;text-transform:inherit\;word-spacing:normal\;caret-color:a
 uto\;white-space:inherit\;">traffic\, only to have the brand experience cr
 umble during the "Last Mile.&rdquo\; When premium external marketing meets
  DIY\, uncoordinated in-store digital signage\, conversion dies at the she
 lf.</span></p><p><span style="background-color:initial\;font-family:inheri
 t\;font-size:inherit\;text-align:inherit\;text-transform:inherit\;word-spa
 cing:normal\;caret-color:auto\;white-space:inherit\;"></span><span style="
 background-color:initial\;font-family:inherit\;font-size:inherit\;text-ali
 gn:inherit\;text-transform:inherit\;word-spacing:normal\;caret-color:auto\
 ;white-space:inherit\;">This session reveals how to unify your brand&rsquo
 \;s voice under one roof. We&rsquo\;ll explore how a strategy-first approa
 ch - powered by a frictionless\, credit-based creative engine- transforms 
 screens from "static wall decor" into high-velocity growth tools. Learn ho
 w to protect your marketing investment by ensuring your in-store experienc
 e finally keeps the promises your business external ads make.</span><span 
 style="background-color:initial\;font-family:inherit\;font-size:inherit\;t
 ext-align:inherit\;text-transform:inherit\;word-spacing:normal\;caret-colo
 r:auto\;white-space:inherit\;"></span></p><p>In this May webinar you will 
 learn to:</p><ul><li>Audit the "Conversion Gap": Identify where disconnect
 ed messaging between external marketing and on-site signage is leaking rev
 enue and eroding brand trust.</li><li>Architect a "Strategy-First" Content
  Map: Discover how in-depth analysis aligns digital signage with real-worl
 d business objectives to drive measurable ROI and influence on-site behavi
 or.</li><li>Operationalize High-Velocity Creative: Learn how a unified\, c
 redit-based solution eliminates agency friction\, ensuring brand-consisten
 t content can be deployed at scale across every screen and beyond.</li></u
 l><h2 style="text-align:center\;"><strong><em><a href="https://store.avixa
 .org/AVIXA_WebinarForm?eventId=a1US6000007LpLF&amp\;parentEventId=" target
 ="_blank">Register Now</a></em></strong></h2><p><strong>&nbsp\;</strong></
 p><p><strong>Sponsored by:</strong></p><p><img sf-custom-thumbnail="true" 
 src="https://avcdn.azureedge.net/production/images/default-source/company-
 logos/spectrio_logo_2026.jpg?sfvrsn=478987f8_1&amp\;sf_site_temp=true&amp\
 ;sf_site=289dd34c-3bff-4ef7-b23e-12185348ec90" sf-size="5147" width="130" 
 alt="" sf-constrain-proportions="true" /></p><p>&nbsp\;</p><p><img src="ht
 tps://avcdn.azureedge.net/production/images/default-source/icons/avixa_ru.
 tmb-thumb36.png?sfvrsn=449ea7e4_5&amp\;sf_site_temp=true&amp\;sf_site=0000
 0000-0000-0000-0000-000000000000" title="AVIXA_RU" data-displaymode="Thumb
 nail" alt="AVIXA_RU" />&nbsp\;CTS: 0.5<strong></strong></p><p>&nbsp\;</p><
 ul></ul><ul></ul>
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