Market Intelligence Reports

•  The AV Sales Index (AVI-S) for August increased almost 3 points to 55.6. While still showing expansion growth, the AVI-S is down one point compared to a year ago.  Rising costs, inflation and the political situation continue to stunt slow the growth of the industry.

•  Demand for experiential environments, live events, broadcast-related AV, and customer experience technology remained a key growth area.   Integrators continued to find opportunities where organizations are investing to improve employee and customer experience.

• The August AV Employment Index (AVI-E) rose almost five points to 56.4.  With only 9.5% of respondents saying hiring new employees is a top challenge. U.S. employers added 162,000 jobs, the strongest monthly gain since March and far above economist expectations and the unemployment rate remained at 4.1%, indicating a relatively stable labor market

The preliminary North American AV Sales Index (AVI-S) dropped slightly to 54.9 in August while the non-North American Sales index dropped three points to 52.7.  While some markets in Asia-Pacific and the Middle East remained relatively strong, growth was less consistent across Europe and certain corporate sectors. Industry analysts emphasized that opportunities exist, but they are concentrated in specific verticals rather than broad-based across all markets.

^{₁Due to the small sample, the North American and International indexes are based on a 3-month moving average. The August 2026 index is preliminary, based on the average of August 2026 and July 2026 and will be final with September 2026 data in the next report.} 

The survey behind the AVIXA Pro AV Business Index was fielded to 2,000 members of the AVIXA Insights Community between September 1, 2026 and September 8, 2026. A total of 286 AV professionals completed the survey. Only respondents who are service providers and said they were “moderately” to “extremely” familiar with their company’s business conditions were factored in index calculations. The AV Sales and AV Employment Indexes are computed as diffusion indexes. The monthly score is calculated as the percentage of firms reporting a significant increase plus half the percentage of firms reporting no change. Comparisons are always made to the previous month. Diffusion indexes, typically centered at a score of 50, are used frequently to measure change in economic activity. If an equal share of firms reports an increase as reports a decrease, the score for that month will be 50. A score higher than 50 indicates that firms, in the aggregate, are reporting an increase in activity that month compared to the previous month. In contrast, a score lower than 50 is a decrease in activity.